…What’s Your Brand Saying?
‘Branding Your Business’ 10 minute presentation at the Torbay Business Networking Breakfast, Pier Point Restaurant in Torquay
On Friday we were lucky enough to be offered the opportunity to present Frankman Design to 50 plus local businesses at the Torbay Business Network, which is hosted at Pier Point in Torquay, Devon
So, rather than creating a standard PowerPoint presentation, highlighting all of the good things that we do here at Frankman Design, we thought that it would be a great idea to kick the year off by talking about Branding and Planning for our audiences success in 2015.
As this was a breakfast meeting, and there could have been some sleepy heads in the audience, we decided to get everybody involved by creating a ‘game show’ styled theme.
Our game show questions were taken from our own Frankman Design’s ‘What’s Your Brand Saying?’ booklet. The 5 questions we used covered what’s your ‘Brand Personality’?, a ‘SWOT Analysis‘ of your business, Who’s ‘Your Competition’ in business, Knowing your ‘Target Audience’, and ‘Brand Positioning’ your business for success.
Whilst this was only a quick 10 minutes of fun, the questions we asked came from the start of our brand building process which we use with all of our own clients. We find that these questions get the grey matter working, helping customers to understand the importance of their business and the importance of branding.
After all, branding is what turns fizzy black water into a multi billion dollar Coca Cola, a cheese burger and fries into McDonald’s, and a frothy cappuccino into a Costa Coffee. The secret to branding is not to let consumers form their own brand vision of you, but for them to have YOUR brand vision!
If you would like one of our free ‘What’s Your Brand Saying?’ booklets, please call us on 01803 411016, or email us at email@example.com, stating your name, business name and contact details, so we can send you a copy in the post. Don’t forget… We also provide a FREE branding consultation to all our prospective clients!
And our winner was: Sarah Yates from Wellies in Wellswood. Congratulations Sarah!
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