How Using Video For Your Guest House or B&B Can Increase Bookings
Marketing your Guest House or Bed and Breakfast and enticing people to stay with you can be one of the hardest things you have to do as an owner. There will no doubt be lots of other establishments in your area, all with their own offering, and all competing for a slice of the same pie.
So how are you marketing yourself to your guests right now? I suspect you’ve got your website, you’ve had photographs taken of your rooms and facilities, and you’ve signed up to the 3rd party booking system or two, just like your competition!
The challenge is to show your guests what you have to offer whilst inspiring them to book a room. So how do you achieve this?
How about using videos to promote yourself?
I know that sounds scary but a professionally filmed promotional video will showcase your property in a way that images alone simply cannot.
Don’t believe me? Check out this video a guest house in Torquay and how it brings the building to life.
The video allows guests to see the rooms and facilities from various angles giving them a feel for the layout and sizes of your rooms. It will bring your facilities and extra services to life. Plus video can also feel more honest and transparent than text and photos. Showing that you have nothing to hide will build the confidence your guests need to make that booking.
Once you have your cinematic masterpiece you need to build it into your marketing strategy. Start by uploading the video to YouTube and adding it to your website, this will look great, will not affect the performance of your website, and will help you get higher on those all-important Google search results.
Next, you can upload the video to your Social Media channels and start sharing it with the world. You’ll get better results if you upload a video directly onto Facebook or Instagram that gives you the option to ‘boost’ your video to highly targetted audiences, such as people looking to go on holiday in Devon.
You can even upload your video to Trip Advisor as part of your gallery, further raising your profile and visibility.
Our case studies have found that a professional video can increase your revenue by up to 40%. So marketing your establishment with video is not an opportunity to be missed.
So, how can Frankman Media help your business in 2018?
Maybe you would love to see your business come to life in a promotional video, gain more followers or likes on social media or feel your website is in desperate need of an upgrade? …Whatever you are looking for, however large or small, we’re local and friendly, so give us a call on 01803 411016
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