Top 5 reasons to add a promotional video to your website design?

by / Monday, 13 February 2017 / Published in Engaging Websites, Video

Do you want the ability to attract, engage, and retain visitors on your website?

It is now more important than ever to make sure that your website design stands out from the crowd, stunning your visitors from the moment they set eyes on your corner of the internet.

Videos are a great way to get your business noticed and to give yourself that edge over your competition! Here are the 5 top reasons you should add a video to your website.

1. Deliver your message…

It is no secret that people digest information they see and hear faster than information that they read. 80% of your visitors will remember that information 30 days later! Because of this a promotional video is a great tool to get your message across to your visitors in a format that they can quickly access and absorb.

By no means should video replace written content on your website, it will however strengthen your message when used alongside your website copy.

2. Engage your visitors…

Promotional video is one of the best ways to bring visitors to your website through improved search engine rankings. They get your visitors to engage and focus on your message leading them to spend more time on your website, meaning they are spending more time being exposed to your message, your value proposition, and most importantly your calls to action.

The advantage of promotional video over other forms of content in your website design is that it does not just tell the visitor about your business, product, or service. It SHOWS it to them! This shift from passive to active engagement is what makes your visitor more likely to remember your information than if they just read it off the page.

3. Give your business personality…

The personality of your business is what sets you apart from your competitors. You can claim that you are the cool and fun company dedicated to delivering innovative solutions to your clients until the cows come home, but why not use a video to drive home that message and show your visitors exactly who you are and bring the personality of your company to life?

4. Increase your reach…

Getting your website onto the first page of Google is the #1 goal of every SEO strategy and we’ve already hinted that video improves your search engine scores. Get your videos on YouTube, Google loves that, and then integrate those videos in your blog posts, you’ll start moving up the ranks in no time.

But that isn’t the only way you can increase your reach with video, you can leverage the power of social media. By sharing your video through your social networks with your friends and in turn with their friends you create the opportunity for your video to go viral. Maximising your reach and getting your video seen by consumers or businesses that might not have otherwise.  If the video is engaging and has strong calls to action, this is going to bring an influx of new visitors to your website.

5. Stand out and be remembered…

Differentiating yourself from your competition is another great reason to add video into your website design. Not many companies have the creativity and vision to put a live representation of their company, product, or service on their website. Those that do have a huge advantage over their competition, regardless of your industry using video within your website design will make you stand out and will make your visitors remember you.

Want to add a promotional video to your website, get ahead of your competition, and bring your business, product, or service to life? Then Click here to find out more!