Logo & Stationery Design for Performing Excellence
Performing Excellence is a business consultancy for the healthcare sector specialising in Strategic Financial & Business Management, Organisational, Team and Personal Development, as well as Mentoring and Coaching services across Devon and the South West.
Director, David Killoran approached Frankman Design as he was looking for a creative new logo and stationery design for his consultancy business. He wanted a simple, yet stylish design which would project him as a professional consultant.
Amongst some of the initial designs created, there was an idea which focused on the key element of his business and its name, that being the word ‘excellence’. From this, we explored the idea of creating a ‘winners podium’ icon, with 3 stepping levels to ‘excellence’. Although abstract in design, the angled X, or podium, gave a real graphical reason behind the idea and the icon. This also doubled as an ‘X’ in the wording of the name excellence itself.
Incorporating the ‘X’ in the name allows the type to be used with and without the larger side icon for added flexibility, without any risk of losing its design identity. This logo was then worked into the printed stationery and business cards.
Project Deliverables:• Logo Design
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