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Logo & Menu Design for The Country Table Café

The Country Table Café in Newton Abbot is a family run business, proudly serving home made food since March 1996.

Project Background

After a business review with their own accountant, owners Karen and Alan Brady, were encouraged to call us to help breathe some new life and order into the design and look of their exisiting café menu.

The Country Table Café offer an extensive menu for Gluten Free, Vegetarian and Vegan diets, and after an initial meeting with Karen and her team, it was evident that due to the varied range of menu listings and numerious dietary options, the old menu was proving very confusing for both the customers and staff!

Our first recommendation was to freshen up the old logo design as this had become very dated. We stuck with the existing colour scheme as this was popular with the client and customers, although some white was introduced to help lighten and modernise the overall design. Changing the old square shape to a new circle design gave a new lease of life to the logo too, without it losing the connection with their outdoor signage and stationery which still had the old design.

The new logo introduced new design elements into the menu design, which is now set using a more consistent style structure and layout for easier reading. A circular key code was also introduced, to highlight Gluten Free, Vegetarian and Vegan options, and has helped give more space to the menu overall, as well as allowed removal of repeating description text which was making the old menu look cluttered and untidy.

The new menu is far brighter and visually appealing, and with the new circle key symbols and structured layout, is far easier for customers, as well as staff, chose exactly the right options for their favourite bite to eat!

Project Deliverables:

• Logo Design
• Graphic Design & Print
• Stationery Design

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