Illustration & Signage Design for Cheddar Gorge in Somerset

Cheddar Gorge in Somerset is Britain’s biggest gorge. With dramatic cliffs rising 450ft, to the stunning stalactite caverns, it’s no wonder this world-famous site is deemed an area of outstanding natural beauty.

Project Background

We were very excited when Cheddar Gorge asked us to create a set of friendly cartoon style characters for use around the Cheddar Gorge site. A mammoth character was the first to be created named ‘Cheddar George’, who now sits on the front of some stickers and will be used throughout their new printed promotional material, including a printed ‘door hanger’ discount voucher.
Next came the cave family, currently un-named, consisting of the father, mother, daughter and spear wielding son! These characters are also the focus on a new 2.5 metre by 2 metre ‘photo opportunity’ display signage, that appears near the entrance to the caves. It give friends and family a humerous photo opportunity and lasting image of their visit to Cheddar Gorge!

Project Deliverables:

• Illustration Character Design
• Illustration Promotional Design
• Signage Design
• Design & Print

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