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Logo & Leaflet Design for The Focus Clinic

The Focus Clinic, is a solution focused hypnotherapy clinic, owned by Graham McDowell. He has one clinic conveniently located in the town of Chudleigh, between Exeter and Torquay, and also a clinic just off Queens Street in Exeter City Centre.

Project Background

Following some initial meetings with a range of different design companies, Graham decided that Frankman Design was a good fit for his own business style and ethos.

Having started his business in late 2012, Graham had produced his own promotional material up to now, but was unfortunately not getting his desired results. It was now time to look to a design company that could help him to achieve his goals.

Not wanting to come across in the same way as a lot of his competitors, Graham wanted The Focus Clinic to move away from the norm, and appeal to a wider audience.

Following our initial discussions to understand whom The Focus Clinic was to appeal to, we set about designing a new, and fresh looking logo. The logo design was created to be both engaging and flexible, allowing the use of the illustration in many different scenarios. This then provided the catalyst for all of the other promotional design materials, and lead to the creation of new business cards and promotional leaflets.

Visit www.thefocusclinic.info to find out more about Solution Focused Hypnotherapy in Chudleigh and Exeter.

Project Deliverables:

• Logo Design
• Illustration Concept & Design
• Graphic Design & Print
• Stationery

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