Rebrand, refresh… new logo design, website, stationery, brochures, advertising material, email marketing, clothing, signage and social media design!
Serious About Events is a company that is certainly serious about their events, providing all-inclusive entertainment to their customers since 1994.
Originally established by father and daughter, Brian Pengelly and Rachel Bourke in 1994, as the Shootout Club. The company has grown around a business that specialises in activities and events that are centred on fun loving, like-minded people.
In 2013, we were contacted by the Shootout Club to help them to develop and refresh their existing brand. The rebranding process was to tie in with their 21st Anniversary, re-launching them as ‘Serious About Events’.
With a loyal customer following the re-branding process needed to follow a development route that would avoid any unnecessary backlash from existing clients. To aid with the acceptance of the final delivery from this loyal following, we decided to insert subliminal messages and graphics into their existing promotional material to help pave the way for their new look.
It was important to both Rachel and Brian that the company was seen for their ability to provide outstanding events, where their customers did not need to worry about anything, and that everything was taken care of for them. Looking at their existing promotional material it was evident that over the years their company message was being lost and it was time for a fresh new look.
To meet with their current, and future plans, we worked together to create a look that would enhance their existing business, and allow them to evolve their portfolio in the future.
For this project we started with a new logo, a logo that would enable the business to add different specialities without looking different. This then enabled us to use the design lines, font and colour palette from the logo to design their new websites, stationery, brochures, advertising material, email marketing, clothing, signage and social media designs.
Project Deliverables:• Logo Design
• Web Design – Check out their website www.seriousaboutevents.co.uk
• Graphic Design & Print
• Promotional Flags
• Branded Clothing
If you would like to discuss how we can help you revive, refresh, or inject new life into your brand, then please feel free to call us today on 01803 411016 to arrange your creative meeting.
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