Logo, Stationery, Marketing Material and Mobile Friendly Website for Devon & Dorset Removals of Torbay.
Devon & Dorset Removals are a local company offering professional house removal and house clearance services across Torbay, Teignbridge, the South Hams and Nationwide.
They also provide secure self storage facilities from their storage yard located in Totnes, Devon.
Devon & Dorset Removals started as a house removal and clearance service, with a small second hand furniture shop in Paignton. Owner, Andrew and business partner Kris had big plans for the business, but felt the ‘Man in a Van’ image being portrayed was holding them back from appealing to a wider audience, especially estate agents and professional businesses looking for the type of services available from Devon & Dorset Removals.
Owner, Andrew contacted Frankman Design to see how we could help rebrand and promote their business. After an initial meeting it was clear that Devon & Dorset actually offered a far greater range of professional services, however their existing marketing and promotional material was too confusing and didn’t highlight or reveal these additional services available.
We made a recommendation to segment the business into four key services, Removals, House Clearances, Clear & Tidy Services and Self Storage Facilities, which would give them the ability to promote each service in a way that would further educate and highlight the benefits and professionalism of each service. It would also allow Devon & Dorset to rise above the perceived ‘Man in a Van’ image, and help them gain greater confidence and trust from their target market.
Working closely with Andrew and Kris, we created a series of new logo designs for the four services. Each service had its own brand design and colour scheme to help distinguish them from each other, whilst also ensuring they worked well as a set when used together.
To encourage potential new customers and businesses to use their range of services, an impressive presentation pack was designed and printed, with integrated business cards and promotional leaflets explaining the benefits of each service.
To help promote Devon & Dorset, new branded popup banners were created for networking and promotional events. New vehicle graphics were designed and produced to replace their old van signs, plus signage and large format graphics were designed for the new self storage units located at their Totnes storage facility.
Individual branded stationery, information sheets and official documents have also been created to ensure a professional, trustworthy appearance is carried throughout each and every printed piece and at every customer touch point.
The new website, with individually colour co-ordinate service sections reinforces each of the professional services available, and provides detailed pages of information and prominent calls to action to encourage customers to contact and book one of their services. To allow Devon & Dorset Removals the ability to keep the website up to date, the website has a secure admin area for Andrew and his team to make changes and updates at any time. The website is also built using responsive layout technology for mobile friendly and desktop viewing, as well as ensuring it passes the latest Google ‘mobile friendly’ search engine requirements.
Project Deliverables:• Logo Design
• Stationery & Print
• Marketing Material
• Vehicle and Store Signage
• Mobile Friendly Website Design & Development