McAllister and Co was created by Maureen McAllister as a totally new concept in tourism consultancy. Her aim, to help anyone involved in the tourism industry develop the right kind of strategies, operational and team development plans and business focus. Before Maureen could launch her new tourism consultancy business, she required a logo and website.
Having worked with Maureen before I knew she was a keen fan of lizards and her home is full of them, not real live ones, but a variety of ornaments and wall hanging sculptures which she collects from all around the world. As she's extremely fond of these lizard creatures I thought it would be a nice idea to use this as a starting point for her new logo, especially as there's her connection with these reptiles. After photographing one of her own wall hanging lizard pieces, I used this as the starting shape for her new logo design.
As well as creating a double sided business card using the new logo and branding colours, her new website was created which includes information about the kind of consultancy services McAllister and Co offer, plus case studies of the tourism consultancy work she currently does for her existing clients.
Full colour logo design


A4 letterhead and double sided, matt laminated business cards

Multipage website with integrated Twitter feed