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fatsac
Fatsac are a Cornish based company which create and sell foam filled furniture and cushions (They're like beanbags, but far more comfortable!!).
project background
When they first created the company a few years ago, they designed their own logo and website to get things off the ground.
After a few months, they were concerned that their own logo effort wasn't giving off the right kind of image, so decided that to help them compete with the bigger companies, a complete rebranding exercise was required.
In a very competitive soft furniture sector, they wanted an image which would help them stand out from all the other 'Bean Bag' style manufacturers, as well as show their product and company off in a fun, friendly and vibrant way.
A new logo and brand identity was created, which was then carried across into their brand new, multi-page website and online shop.
To help give the business that more unique look I created a mascot character, to fit in with the overall branding style, which is now used throughout the website and on their promotional material.
logo design & branding
Full colour logo design
website
Multi-page website with updateable news/blog section and external shopping cart integration
click here to visit the website →
illustration
Character development and illustration
